A multi-disciplinary Brand and UX/UI Designer specialising in UI systems, visual craft and digital brand transformation, with over a decade across agency, freelance and in-house teams.
- Based
- London / Remote
- Experience
- 10+ years, agency & in-house
- Currently
- Barclays, Group Brand team
- Availability
- Open to contract roles
Selected projects.
Featured case study — Barclays
A component-based system of 90+ foundational pictograms, built for light and dark backgrounds across Barclays’ global platforms.
Led a cross-functional team inside the Group Brand team to design, scale and document the library within the existing Barclays design system.
View case study →
Information.
About
I bridge the gap between creative vision and engineering teams — helping brands, start-ups and scale-ups look as good online as they are in real life.
Over a decade across agency, freelance and in-house teams, working on editorial platforms, digital brand libraries, B2B marketing engines and high-volume campaign production for clients including Barclays, Sainsbury’s Magazine, Fujitsu and Bentley.
Tech-literate, with a strong foundation in web architecture. I combine Figma, Webflow, Framer and agentic AI tools such as Claude Code to design, prototype and ship premium digital experiences, while keeping full creative control.
90+
Foundational pictograms designed and scaled for the Barclays design system, in light and dark modes.
150k+
Weekly newsletter subscribers after leading the Sainsbury’s Magazine digital redesign — up from 80k.
2×
Digital advertising opportunities for Sainsbury’s Magazine after the redesign.
Services.
- 01
Art direction
Visual direction for brands, campaigns and digital launches, from concept to delivery.
- 02
Brand identity
Digital brand transformation, brand libraries, guidelines and self-service brand tools.
- 03
Web design
Marketing sites, editorial platforms and landing pages, designed and built in Webflow or Framer.
- 04
UI/UX & design systems
Research, user flows, prototyping and scalable component systems, designed to WCAG.
- 05
Campaign & motion
HTML email, microsites, digital assets and motion for high-volume campaign production.
Experience.
- 01Digital Designer, Group BrandBarclays / Oliver AgencyFeb 2025 — PresentContract · London
- 02UI DesignerSFP / Touch FinancialSep — Nov 2024Contract · London
- 03UX / UI DesignerFreelanceJul 2023 — Sep 2024Self-employed · Remote
- 04UX & Digital Product SpecialistSevenC3Mar 2022 — Jul 2023Permanent · Hybrid
- 05UX/UI ArchitectSevenC3Oct 2015 — Mar 2022Permanent · London
Clients & tools.
Clients
- BarclaysFinance
- Sainsbury’s MagazineEditorial
- FujitsuTechnology
- BentleyAutomotive
- Grant ThorntonProfessional services
- EYProfessional services
- Lloyds PharmacyHealthcare
- Touch FinancialFintech
- Jennis FitnessConsumer app
Tools
- FigmaDesign
- Adobe SuitePs · Ai · Id · Ae
- WebflowBuild
- FramerBuild
- Claude & Claude CodeAI
- Cursor · Lovable · PerplexityAI
- HTML · CSS · SCSSTechnical
- AEM · Salesforce · MailchimpDelivery
- WCAG AA / AAAAccessibility