Case study — 02 / 07
Barclays
Brand site
Design Systems · Brand · Enterprise
The home of every Barclays brand guideline and resource.
I work in Barclays’ Group Brand team, designing and maintaining the Brand site, the home of all brand guidelines and resources, used by staff and agencies.
The main purpose of the site is communication: how the brand can be brought to life across every channel and touchpoint, through inspiration and education. My contributions have been varied: icons and pictograms designed and integrated into Blueprint, the bank’s design system; icon construction standards written to hold up against modern OS styling, including Apple’s Liquid Glass; guideline pages designed, refined and rebuilt after a bold new rebrand. Alongside that, I’ve developed Adobe Express templates that let non-designers produce on-brand work without a designer in the loop, for the first time in the bank’s history. And a visual identity for the bank’s annual marketing conference.
Data visualisation excerpts from brand guidance on charts and graphs.
Icon designs: Barclays app iOS Liquid Glass guidance, Autism icon, AI sparkles and others for the Blueprint design system.
How can the brand be brought to life across every channel and touchpoint?
Various illustrations and graphics from across the brand site.
Hero and tile graphics bringing the new VI to the guidelines.
The core identity and motion graphics for Barclays Marketing Frontiers conference 2025.
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