Case study — 03 / 07
Sainsbury’s
Magazine
UX/UI Design · Brand · Editorial · Frontend
A flexible editorial system for an archive of 1000s of recipes.
Digital redesign for one of the UK’s most established food and lifestyle magazines, creating a flexible editorial and inventory system to house an archive of 1000s of recipes.
Working alongside the magazine’s digital leadership team and the advertising team, I translated their new print identity into web, email newsletter and digital advertising formats, redesigning every aspect of the site. A new recipe home, new search functionality, navigation, editorial section, competitions and seasonal promotions. A whole new site with a database of over 1000 recipes.
Newsletter readership grew from 80k+ to 150k+ subscribers, and advertising opportunities doubled.
Recipe, chef and lifestyle templates designed mobile-first.
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Jennis Fitness
