Case study — 01 / 07
Barclays
Icons & Pictograms
UI Design · Design System · Illustration
A component-based system of 90+ foundational pictograms.
I led a small team to create a full set of new pictograms to be used across the company.
Following concepts from the recent rebrand, we needed to create over 90 new images that could scale, fit within the existing design system and work on both light and dark backgrounds. We collaborated with Engineering and the design system team to ensure the final asset suite would work within the constraints of the existing ecosystem. Extensive brand guidelines help the library grow over time.
The colour system is born of Barclays’ sacred Cyan and Navy blue, and our distinctive gradient approach to colour.
Supporting colours are slightly adapted from the brand palette to improve contrast and legibility across both light and dark backgrounds. No other colours are used in the creation of pictograms.
Designed to scale, work on both light and dark backgrounds, and sit naturally within the existing Barclays design system.
Extensive brand guidelines to help the library grow over time.
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